Why the Right Shopify Apps Can Make or Break Your Store
Running an online store is no longer just about setting up products and waiting for sales to roll in. In today’s competitive eCommerce landscape, the tools you use behind the scenes are just as important as your product and design.
That’s where Shopify apps come in.
Shopify’s powerful app ecosystem gives you the ability to transform a simple storefront into a conversion-driving, customer-pleasing, sales machine. From advanced marketing automation and beautiful landing pages to customer reviews and upsells—apps can save you time, increase revenue, and help you build a brand that lasts.
But here's the catch... Installing too many apps (or the wrong ones) can slow your site, confuse your customers, and eat into your profits.
That’s why we’ve handpicked the Top Shopify Apps Every Store Owner Should Install in 2024 — apps that we’ve personally tested, installed, and optimized on EcomPrincess client stores.
Whether you're starting with one of our pre-built Shopify stores, launching your dream custom-built store, or scaling with our extended support plans, these apps will give you the edge.
App #1: PageFly – The Landing Page Builder That Converts
PageFly is a drag-and-drop page builder that gives you full control over how your Shopify pages look and function. Shopify's default theme editor is limited, but PageFly enables you to design high-converting landing pages, custom product pages, and full sales funnels without touching a single line of code.
Key Features of PageFly
- Drag-and-drop builder
- 100+ customizable templates
- Mobile responsive layouts
- Integration with third-party apps
- Full control over elements, spacing, and visibility
Pros
- Flexible design
- Optimized for conversions
- Great for seasonal or campaign-specific pages
- Beginner-friendly interface
Cons
- Slight learning curve for first-time users
- Can affect site speed if overused without optimization
Special Tips
- Use minimal elements per page to maintain load speed
- Start with templates to reduce setup time
- Use PageFly for high-converting funnels, not everything
- Always test on mobile before publishing
App #2: Klaviyo – Email & SMS Marketing Automation
Klaviyo is a top-rated email and SMS marketing tool made specifically for eCommerce businesses. It helps Shopify store owners engage their customers with beautifully designed, highly targeted email campaigns and automation workflows.
Key Features of Klaviyo
- Automated workflows (abandoned cart, welcome flows, etc.)
- Advanced segmentation and list building
- Real-time analytics and ROI tracking
- Drag-and-drop email builder
- Built-in SMS and email compliance tools
Pros
- High email deliverability
- Excellent for personalized communication
- Detailed customer tracking and insights
- Native Shopify integration
Cons
- Higher pricing tiers for large lists
- Might be complex for beginners without guidance
Special Tips
- Start with pre-built flows to save time
- Use behavior-based segmentation for better targeting
- Sync your customer data regularly with Shopify
App #3: Judge.me – Collect Social Proof Through Reviews
Judge.me is a simple yet powerful review app that helps you gather and display verified customer reviews. It supports star ratings, photo reviews, and SEO-optimized snippets, giving shoppers the confidence to buy.
Key Features of Judge.me
- Automatic review request emails
- Photo and video reviews
- SEO-friendly rich snippets
- Easy customization and theme integration
Pros
- Encourages trust and boosts conversions
- Helps with organic SEO
- Easy to set up and free plan available
Cons
- Advanced styling may require CSS knowledge
- Needs volume of reviews to show impact
Special Tips
- Incentivize reviews with discounts or loyalty points
- Display top reviews on your homepage
- Use photo reviews for social proof
App #4: Shopify Translate & Adapt – Sell Globally with Ease
If you’re targeting customers outside your home country, this Shopify-built app helps you translate your site content and adapt it to different regions. It’s essential for international growth and local SEO.
Key Features of Translate & Adapt
- Manual and automatic translations
- SEO-friendly language switching
- Content adaptation based on locale
- Native integration with Shopify Markets
Pros
- Built and maintained by Shopify
- Seamless user experience for global visitors
- Improves international SEO and conversions
Cons
- May require manual input for perfect translations
- Limited formatting customization per language
Special Tips
- Use for GCC, EU, and multilingual markets
- Combine with local currency support
- Manually edit important pages for better accuracy
App #5: ReConvert – Post-Purchase Upsells Made Easy
ReConvert helps increase average order value by turning your thank you page into a smart sales opportunity. It allows you to upsell related products, collect customer birthdays, offer time-limited discounts, and more.
Key Features of ReConvert
- Drag-and-drop thank you page builder
- One-click post-purchase upsells
- Custom widgets like reorder buttons and surveys
- Integrates with your existing checkout flow
Pros
- Easy to set up with high ROI potential
- Helps increase repeat purchases
- Works immediately after first order
Cons
- Too many widgets can clutter your thank you page
- Basic styling options
Special Tips
- Focus on one strong upsell at a time
- Test different offers to see what converts
- Keep design minimal and clear
The Tools That Power Success
Shopify gives you the canvas to build a beautiful eCommerce business—but it's the apps you choose that shape how your store performs, converts, and grows. The apps covered in this guide are trusted by thousands of top-performing Shopify store owners for a reason: they solve real problems and drive real results.
From design flexibility with PageFly to automated growth with Klaviyo, and trust-building tools like Judge.me to AOV boosters like ReConvert, you now have a toolkit designed to help your store thrive in 2024 and beyond.
If you’re just getting started and want everything set up for success, explore our:
- Pre-Built Shopify Stores: https://ecomprincess.com/collections/pre-built-shopify-stores
- Custom Shopify Stores: https://ecomprincess.com/products/custom-made-store
- Extended Support Services: https://ecomprincess.com/collections/extended-services
At EcomPrincess, we help you build smarter and scale faster.
💡 Remember: Tools don’t build empires—entrepreneurs do. But with the right tools, it's a whole lot easier.